In a time when histories are being removed, hidden, and made illegal to teach in schools, your support for The People’s Graphic Design Archive is more important than ever. This is your archive and survives on your support.

Radio Corporation of America (RCA) logo 1929-1968

1

The 1929 l version of the RCA logo before it was changed to a more simplified version in 1968. The 1929’s design was recognized for the lighting dash found from the “A,” the serif font of the letters, and the inclusion of a red ring and supporting circle to encompass the logo. This would be RCA’s logo until 1968, when it was simplified for a more sleek sans serif design which is still used today. The initial change of the design was said to have received backlash from some RCA engineers.