Me For Mo Udall Campaign Button 


From “Morris “Mo” K. Udall was a U.S. congressman who ran for the Democratic nomination for the presidential election in 1976. Udall’s platform concentrated on what he would call “the three E’s” – energy, environment and the economy. He advocated for a planned use of natural resources and proposed a government-guaranteed full employment program, a cut in the defense budget, and the federalization of the welfare system. He supported the Equal Rights Amendment and a national health insurance plan.”

Although this button is simple, it very cleverly reflects Udall's main campaign points. The use of pink and blue is very different for an American political button from this period,  but it reflects his support for the Equal Rights Amendment as these are stereotypical colors reflecting men and women. The use of only three words also intentionally points back to his “three E's” campaign platform.