Travelers Insurance Ad

This is an advertisement placed in a well-known magazine, The Post. This is an insurance ad that targets families that are purchasing the other consumer goods looked at in this magazine. This magazine uses sans-serif typeface to allow for easy reading and less distracting type. The headline is a contrasting serif typeface that draws attention to itself through the boldness and the size of the type. The centered format also draws the viewer's attention directly down into the copy. This advertisement finishes off with a bold and bright red font that draws attention to the company name subtly.