Hunt's Catsup

This Hunt's Catsup Advertisement was found in a 1968 edition of Life Magazine. It is part of a series of advertisements by Hunt's during 1968 that featured the iconic glass bottle and main ingredient. This advertisement shows whole tomatoes inside of the bottle to showcase its fresh and simple ingredients. The glass bottle symbolizes that they are not hiding what they put into their product, it. The hierarchy of the piece features the product centrally aligned to the page with a display text underneath it followed by copy in a much smaller point size.