Sears Rifle Cleaning Kit

This Sears rifle cleaning kit from the 1970s displays the use of a structured grid and sans serif typography. the box is divided by color and pattern being namely red, black, white, and stripes. There is beautiful sense of structure and place in the location and hierarchy of the type. There is also a simple use of color and illustration of the box. The kit was mass produced, and the packaging gives a sense of cleanliness to a very masculine task of cleaning a rifle. There is a sense of modernism in this packaging and typography themes carried on from the modernist movement.