Handsome Hems Booklet


This Handsome Hems sewing booklet is from 1973 and includes tips about creating hems. This booklet only displays a use of type and illustration with no photography. The cover of the booklet seems to be organized in a grid based structure with simple, sans serif typography. These manuals were likely mass produced and found in many American households, used by women who enjoyed fashion and sewing. And rather than focusing on the clothing itself, only illustrations of the hems themselves are shown, giving more focus to the skill of sewing rather than the final product. This booklet displays another side of printed publications with the aim of education rather than an appeal to fashion.