Simplicity Sewing Pattern 5582

This Simplicity Sewing Pattern from 1973 showcases another mix of photography and illustration for women’s fashion. The movement from total illustration to photography is seen in the single photo included on the pattern cover accompanied with the black illustration on the rest of the pattern. Instead of the pattern displaying mainly illustration, a shift is seen moving towards the use of photography. The packet also includes vibrant colors, and sans serif typography. These bright colors, playful illustrations, and feminine photography would have appealed to many women of the era. These were also mass produced and found in a typical American household, used by women who enjoyed fashion or sewing as a pastime.