Thank You for Smoking Title Sequence
Date
Credits
- Shadowplay Studio Studio
- Kyle Cooper Designer
- Erin Sarofsky Type Designer
Format
Media
- software 47
Techniques
- digital 154
- video 13
- animation 11
- illustration 132
Dimensions
Links
The opening title sequence for the 2005 film Thank You for Smoking is a clever and satirical take on cigarette advertising. The sequence features a series of vintage-style cigarette ads, complete with catchy jingles and slogans, intercut with shots of the film's main character, Nick Naylor, a tobacco lobbyist. The design elements include bold typography, bright colors, and playful animations that parody the conventions of cigarette advertising.
This piece is important for graphic design history as it demonstrates how design can be a powerful tool for social commentary and satire. The opening titles use the visual language of cigarette advertising to critique the tobacco industry and its product promotion tactics. It also showcases how designers can use their skills to communicate complex ideas and emotions creatively and engagingly.
Additional information on the item includes that the sequence was created by design studio Shadowplay Studio, with creative direction by Kyle Cooper. In addition, Erin Sarofsky designed the typography, and the sequence features music by Rolfe Kent. The sequence has been widely praised for its cleverness and wit, and it has become a touchstone for designers and filmmakers interested in using design for social commentary.
