Dinky Donuts 1982 Cereal Box

On the  over-saturated shelves of the cereal aisle, each box is competing with its neighbor to earn the attention of the consumer. This is true now, and it was true in the 1980s when this cereal box was produced. The Dinky Donuts cereal box uses large typography, bright colors, goofy illustrations, and free Wacky Packages posters and stickers to catch the consumer's attention. The front of the box has a lot going on, as it includes typography, photography and illustrations. The back of the box includes an advertisement for another product. One important element in the title of Dinky Donuts is the illustrated O that looks like cereal or a donut. The loud, funny, quirky design of this package shows designers how important bright and eye-catching food packaging was back in the 1980s.