1960s 7Up Bottle


This is a 1966 7up 7 oz glass bottle that features a limited color palette of red and white. It utilizes negative space to create depth in the 7up logo on the front of the bottle and uses only sans serif text. There are white stripes going horizontally around the bottle which is intersected by a red square that contains the 7up logo and white circles reminiscent of bubbles. The glass is a lime green color making it very distinctive. This design is representative of teenage entertainment design because soda is often marketed toward teenagers and teens are primary consumers of soda. Soda is also associated with teenage entertainment events like movie watching.