Diet Coke AD 1994

This is an ad for Coca Colas Diet Coke from the National Geographic Magazine from May 1994. The ad is showcasing Diet Coke in a two page spread. The ad displays story board photography and black text as captions. This ad shows a very clear change from the use of more text than is used in advertisements today. These ads are extremely common in most National Geographic magazines and were mass produced and found in many American households at the time. However, the design of this Coke ad during 1994 has drastically changed since then, shifting from more to less text than is seen in magazine advertisements today.