70s Vintage Hershey's Instant Chocolate Milk Mix Tin


This 70s vintage Hershey's Instant Chocolate Milk Mix tin is a household necessity. It is a metal can with a circular opening on the top of the can where the mix is stored. The front of the can illustrate a young boy looking at a glass of chocolate milk and licking his lips, whereas the back contains information on the history of chocolate and cocoa. On the side of the can, you can find instructions on how to serve a hot glass of chocolate milk or a cold glass of chocolate milk.

Since the can is made out of tin, it has rusted over the years, but the visual design aspects are still evident. It is an excellent piece of American graphic design and advertising. It represents how household packaging items such as chocolate milk mix have evolved over time. Since the 1970s, Hershey's logo has remained the same, but its advertising strategies have improved.

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Source: Personal