Rayette Aqua Net Sweepstakes Advertisement

This advertisement is for a Rayette Aqua Net sweepstakes that was found in LIFE magazine. Women during the 60s were able to enter by placing their names into a drawing where they could win a series of prizes like a cash reward, entertainment center, stereo console, Westinghouse air conditioner, and a Waltham watch. This page contains both illustration and photography. The page designer begins by introducing the topic with a bold heading and sets an image of the product to the left on its own. A large savings account booklet is found to the right that indicates the sweepstake and the potential prizes that can be won. These detailed illustrations standout against the smaller text in order to catch the viewer’s attention of the recognizable product over its description. The designer's choice to place all of the descriptive information in a single (four column width) section emphasizes the organization system in place— an eight grid structure. This single page is a perfect example of why grid systems are so important in organizing large amounts of information to be better understood by consumers.