Neurotica Logo

"Composed of a scrappy blotch with scratchy nervous type, this logo emblemized a small independent publication of particular interest to the Beats—one group among many in California that proposed an alternative to mainstream culture. The logo suggests a rent in the fabric of refinement and dignity that serves as a peephole to a conversation that lies beyond."—Louise Sandhaus, Earthquakes, Mudslides, Fires & Riots: California and Graphic Design, 1936-1986, pp. 54