Japanese Snack packaging 

Shelly talks about the psychological factors that Japanese designers have on consumers with candy packaging design. The design has a lot of effect on a person in Japan compared to Western design. Presenting Shelly’s point on how the design to be more ‘kawaii’ or even simpler than the Western packaging. The balance of color and graphic design that the packaging in Japanese sweets has a big impact in a psychological way on a person as Shelly mentions.