Meiji Old Logo in year 1986 & 1971

Palmieri talked about the logo change of one of the most popular sweets brands, which is Meiji Seika Kaisha, Ltd. The previous logo that was made for Meiji was created by one of the most famous graphic designers, Yusaku Kamekura. His design helped tune up the wordmark of Meiji that is adored by others. This design is commonly associated with the beloved Meiji Milk Chocolate wrapper. The new one is made by the Tokyo office of Landor Associates. Channeling the design logo by using the trends that were happening in the early 2000s. The media see this as something that is more child-friendly and more recognizable until they are old.