advertisement for LUMINE shopping center

10

This advertisement for a shopping mall called LUMINE in Japan contains meanings that would normally discourage the desire to buy. However, the realistic empathy, the unadvertising technique, and the ambivalence of the image draw the viewer into the poster.

The text reads: “There are days when I do not look cute, no matter what I wear.”

advertisement for LUMINE shopping center
Source: ginzamag.com

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