advertisement for LUMINE shopping center

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This poster is an advertisement for a shopping center called LUMINE in Japan. The ad targets women and uses bright pink color palette with a wall of flowers. It reads, "These clothes I am wearing are for you, and yet I often get compliments from people other than you." By using words that seem to come out of this girl's diary, the ad gained popularity.

advertisement for LUMINE shopping center
Source: ginzamag.com