Ciao Italia! Postcard

The source imagery for this postcard was originally a poster designed for the Vespa Club of Italy. The artist is unknown, but the poster was most likely created to advertise the club and encourage Vespa owners to join the club in the mid-century. The poster was then reproduced millions of times and has become a symbol of Italian travel. This poster was the source imagery used on a postcard distributed by Edizioni D’Art I.F.I company in Florence, Italy since 1928.  This postcard was purchased in Milan, Italy, and features a blank spread divided in half so that you can write and address the card to whomever you would like, or keep it as a memento of your time in Italy. Postcards like this are important to graphic design because they allow beautiful artwork to be resurfaced and continually circle around the globe 100 years later. Without mainstream products like these, beautiful works of art and posters would be lost in time and never seen by the public eye.