Maxwell House Coffee

This coffee tin celebrates the hundredth anniversary of the American coffee brand Maxwell House. This company was started in 1892 by Joel Cheek in Nashville, TN and was the highest selling coffee brand in the United States until the 1980s. Cheek eventually named his brand after one of his first big customers, the Maxwell House Hotel. The slogan “Good to the last drop” was rumored to have been said by Theodore Roosevelt as illustrated on the back of the tin but was actually written by the president of the General Foods Corporation, Clifford Spiller after he had taken over the company in the 1910s. The tin’s design gives a luxurious feel to the product through its rich blue color and shining gold details, as well as the flourishes and patterns that wrap around it. The illustrations on the back have a hand drawn look that convey a sense of history, pride, and warmth design as they emphasize the company’s humble roots.

Size: 4.25" x 3.00" x 6.75"