"Beloved by the Sun" Shiseido Beauty Cake 1966「太陽に愛されよう」

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The "Beloved by the Sun" Shiseido Beauty Cake 1966 summer campaign poster, in which Eiko Ishioka gained attention for selecting Bibari Maeda as the model.  By featuring Maeda, she shattered the conventional beauty standards for women at the time, and the campaign became so popular that the posters for it were often stolen.

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