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NERVOUS B.O.

Added by cameryn lytton 3 on Mar 15th, 2023

Date

February 6th, 1940

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This is a print advertisement for LifeBuoy Health Soap. Using a comic illustration that tells the story of a woman who was so excited/nervous for a lunch club event that she was sweating. As soon as the woman starts to use lifeBuoy for her "Nervous B.O" (body odor), she is elected president of her club. Following the humorous comic is a panel with information about the relationship between perspiration and nerves, ending in a serious tone with a call to action. LifeBuoy's goal was to protect you for hours against B.O, due to long work or nerves. LifeBuoy claims they are different, and produce a "bath thrill beyond compare".

Tags

Charlotte Observer Lifebuoy's Health Soap Advertisement
Source: Charlotte Observer
Charlotte Observer Lifebuoy's Health Soap Advertisement