NERVOUS B.O.
Date
February 6th, 1940
Format
- Newspaper 1225
- Advertising 509
Type of Work
- Finished work 5482
Publishers
Media
- paper 1354
Locations Made
- United States 756
- Charlotte 23
- North Carolina 4
This is a print advertisement for LifeBuoy Health Soap. Using a comic illustration that tells the story of a woman who was so excited/nervous for a lunch club event that she was sweating. As soon as the woman starts to use lifeBuoy for her "Nervous B.O" (body odor), she is elected president of her club. Following the humorous comic is a panel with information about the relationship between perspiration and nerves, ending in a serious tone with a call to action. LifeBuoy's goal was to protect you for hours against B.O, due to long work or nerves. LifeBuoy claims they are different, and produce a "bath thrill beyond compare".
Charlotte Observer Lifebuoy's Health Soap Advertisement