NO MORE IMAGE!　PARCO

Kashiwa Sato introduced "NO MORE IMAGE! (No more pictures!)" in 2002. In the Grand Bazaar, Sato's straightforward yet effective visuals were extensively employed, giving birth to a new form of PARCO advertising.

From the PARCO website:

Since the establishment of Ikebukuro PARCO in 1969, we have actively sought to showcase cultural activities, primarily in fashion, but also in music, art, and drama, and have brought a splash of color to consumer culture.

These initiatives have helped establish PARCO as a creative space and have attracted a great number of people with novel talents, enlarging a circle of creativity that is leading to the creation of the next cultural movement.

https://www.parco.co.jp/en/about/