1951 IKEA Catalog Page 

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This is a page from the Swedish home furnishings store IKEA catalog in 1951. It features the brand’s first logo that is circular and Red, which is is significantly different from the current blue and yellow aesthetic. IKEA’s founder, Ingvar Kamprad was reported to have admired the red because it symbolized lower prices. 

IKEA Catalog Page
Source: www.ikea.com
IKEA Catalog Page