1982 Gamma Phi Circus program (46th annual)

This program was used for the 1982 Gamma Phi Circus (The 46th annual) in March of 1982.  This circus taking place at the Horton Field house, Gamma Phi was established as an opportunity for performing artists to learn and perform.  The work itself stands as something eye catching and yearns for the viewer to not only look at the work, but explore what is in store. 

The front page of the work itself is a rainbow, Andy Warhol like design of a clown; however, this rainbow seems to be in reverse compared to the usual red through purple. The second page stands as an advertisement for the Bloomington-Normal Gymnastics center, containing a five-dollar coupon for any new students. The third page is an introduction to the circus itself, giving a brief history of the circus and its purpose to the public. The fourth page stands as an awards page, giving insight to two performers who were chosen for the Max Honn Award. Pages five through ten serve as pages for local businesses as well as giving credit to sponsors. Page eleven acts as an advertisement for the circus itself, giving anyone who wishes to join information on where to go and what to do. Pages twelve and thirteen introduce the performers who performed in that show as well as give visual pictures on the performers themselves. Pages fourteen through sixteen pick up where page ten left off on advertisements for the local area, ranging in business and services. Page seventeen contains photos of some of the acts in the show ranging from gymnastics to an act involving fire. Page eighteen picks up with more advertisements with a few more photos of acts. Page nineteen gives credit to friends in the crowd, assumably also including friends and family of the performers. Page twenty continues with more advertisements and photos of acts in the show before page twenty-one talks about the traditions of the show. On page twenty-two the pamphlet nears its end by giving credit to those who helped in creating the program, giving credit to Bill LaBounty for helping with the printing, Nelson Smith for helping with the photography, Bob Kirk for helping with the physical planting, and Richard Godfrey for assisting with the news and publication. Finally page twenty-three and twenty-four serve as two final advertisements for a pizzeria (page twenty-four) and Seno Formal Wear (page twenty-three).

This program is essential to graphic design as it shows a growing change in the styles of advertisements. Being from the 1980's, design was beginning to move into the 80's colorful art deco style. The sans serif fonts were clean and contained angles as well as curves. While this work was only created towards the beginning of this style, it is still follows the trend while also containing a personal touch to it.

The work itself can be found on Milner's online connection at the link provided.