Audi Fox Advertisements, 1973 - 1974


In continuation of Audi’s release of ‘The Fox’ - also known as ‘E A 400’, Audi Fox Print Advertisements were created and spread from 1973. The advertisement concept follows Audi Fox's form: fluid lines and balanced structure.

The advertisement designs include a prominent use of the font ‘Avant Garde Gothic’ created by Herb Lubalin. Lubalin later specifically mentioned that the Audi Fox Adverts are examples of good usage of the Avant Garde font.