Mitsukoshi Kimono Fabric Dealer: Spring New Pattern Show
Date
1914
Credits
Format
- Poster 2401
- Advertising 640
Type of Work
- Finished work 5644
Techniques
- lithography 237
Links
This poster is owned by Ehime Museum of Art
“Sugiura's modern and sophisticated design sensibility, a mixture of Japanese and Western styles, perfectly matched the corporate image of Mitsukoshi, which played a central role in the urban culture of the new era and sought to create its trends, and made its name as a designer widely known. It is probably the first and most successful case in modern Japan in which a single designer represented the company's brand image.” - Cultural Heritage Online https://bunka.nii.ac.jp/heritages/detail/378167
