Mitsukoshi Kimono Fabric Dealer: Spring New Pattern Show

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This poster is owned by Ehime Museum of Art

“Sugiura's modern and sophisticated design sensibility, a mixture of Japanese and Western styles, perfectly matched the corporate image of Mitsukoshi, which played a central role in the urban culture of the new era and sought to create its  trends, and made its  name as a designer widely known. It is probably the first and most successful case in modern Japan in which a single designer represented the company's brand image.” - Cultural Heritage Online https://bunka.nii.ac.jp/heritages/detail/378167