“What Makes A Painted Bulletin Spectacular?“

"Gino Rafaelli tells some of the ways that art directors can achieve top quality on their outdoor bulletins before the art and layout leave the agency art department. This article talks about the aspects that make a painted bulletin eye-catching with the power of advertising. Large cutouts are effective, copy should show detail, and layouts need to be scaled precisely. Pacific Outdoor Advertising Company prefers to advertise in Southern California instead of anywhere else due to the high traffic volume in Los Angeles County. Their goal is to sell goods or services in satisfactory volume for their mutual client, the advertiser." —Research and scan by Genesis Sanchez for Graphic Design Treasure Hunt assignment in Shirin Rabin’s graphic design history course, CalState North, 2016.