Package of the “Sharp-eyed jump frog” wind-up toy

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The 活眼跳蛙 “Sharp-eyed jump frog” is a wind-up tin toy which was popular among children in China in the 1970s and 80s.

The package is produced in CMYK-print on recycling cardboard, with the green color produced by a yellow-blue overprint which is slightly out of registration.

The package’s lid and bottom have an illustration of the toy with the product name written in simplified Chinese characters above in a calligraphic style and the serial number of the product below. On the package’s sides, there is a green banderole with yellow letters, stating the product name in Chinese and Roman characters. Below, divided by a blank line, there is a red banderole with a pattern of pentagrams in black color and the simplified characters for “China, Shanghai” in a sans-serif style, certainly referring to the place of production.

Unfold package
Unfold package