Schwenk Cementfabrik Advertisement

After the re-invention of cement by pharmacist Gustav Ernst Leube in Ulm in 1835, the “Blaubeurer Cement-Fabrik” was founded in Ulm in 1847 by Eduard Schwenk to large-scale produce cement quarried from the extensive lime stone deposits in the Blau valley west of Ulm. It initially produced Cement necessary for the construction of the federal fortress of Ulm (biggest fortification of Europe at the time) but quickly expanded and today it is still in business globally.

On the advertisment, the coat of arms of the family is displayed in the centre as the logo of the company. Around the logo, the front and reverse side of different achievement medals the company received are displayed togehter with the place and year received (clockwise):

• “Berlin 1844”: The medal’s front side depicts the personification Germania, supporting herself on a rock with the words “be united”, encircled by the words “In memory of the exhibition of the large commercial products in Berlin”. The flip side shows a steam train centrally with the coats of arms of different craft guilds and the words “[Ahead with] German dilligence, German strength”.
• “Stuttgart 1881”: The coin’s front side depicts Charles, King of Wurtemberg, the flip side shows a woman figure holding a torch. Around her, the words: “Trade exhibition in Stuttgart 1881”.
• “Ulm 1871”:  depicts Charles, King of Wurtemberg and the coin in the back centrally the coat of arms of the Kingdom of Wurtemberg with the words “[In recognition of] progess in business and trade”.
• “Amsterdam 1895”: Both sides depict floral patterns, on the flip side in Dutch it is written “World Exhibition Amsterdam”.
• “Oostende 1888”: The coin’s front side depicts King Leopold II of the Belgians. The flip side bears the words “International Exhibition in Oostende 1888”.
• “Bruxelles 1888”: The front side depicts the head of King Leopold  II of the Belgians. The flip side shows the royal palace in Bruxelles and bears the words “International exhibiton of science and industry 1888”.
• “Augsburg 1886”: The front side displays Luitpold, Prince Regent of Bavaria, “Protector”, and the flip side shows the personification Bavaria sitting in front of the illuminated skyline of Augsburg, resting her arms on city’s coat of arms, with the words “Swabian district exhibition Augsburg 1886”.

Below the logo and the medals, the company’s name and place is written prominently: “E. Schwenk Cementfabrik, Ulm upon Danube”