Scammell Press Ad - Instantaneous coupling saves loading delay
Date
circa July 9th, 1948
Format
- Magazine 518
- Advertisement 186
- Illustration 232
- Advertising 452
Type of Work
- Finished work 5261
Clients
Media
- paper 1093
Techniques
Locations Made
- United Kingdom 33
- England 6
A B2B trade advertisement for Scammell Lorries in the UK publication ‘The Railway Gazette’.
Dynamic ‘fisheye’ distorted illustration projects an image of product strength and speed.
The key message is the articulated feature of the Power Unit and Semi-trailer with instantaneous coupling gear.