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Scammell Press Ad - Instantaneous coupling saves loading delay

Added by Steve Serowka 9 on Jan 19th, 2023

Date

circa July 9th, 1948

Format

Type of Work

Finished work 5652

Clients

Scammell Lorries Limited

Media

paper 2207

Techniques

offset lithography 672

Locations Made

United Kingdom 190
England 98

A B2B trade advertisement for Scammell Lorries in the UK publication ‘The Railway Gazette’.

Dynamic ‘fisheye’ distorted illustration projects an image of product strength and speed.

The key message is the articulated feature of the Power Unit and Semi-trailer with instantaneous coupling gear.

Tags

Scammell Lorries Press Advertisement — Source: Serowka Personal Collection

Scammell Lorries Press Advertisement