WBT Radio, Day and Night Audience Maps

WBT is a commercial AM radio station that broadcasts to the Charlotte metropolitan region as well as sections of North and South Carolina. It was one of America's original radio stations, having been licensed on March 18, 1922. The station broadcasts a news/talk programming on WBT-FM (99.3) and the digital subchannel co-owned by WLNK radio. Urban One is the owner of WBT, with studios and offices located just west of Uptown Charlotte on West Morehead Street, co-located with the city's CBS television station. However, in 1946 the first BMB (Broadcast Measurement Bureau) Station Audio Reports were published. The study was analyzed by a mail-ballot technique to figure out the number of nights a week and days a week each station was listened to. The mail ballot was sent out to All urban, village, and farm radio populations of each county that was surveyed. Through a scientific cross-section of families that represented all income groups, family sizes, telephone and non-telephone homes, and other factors, the data was collected.