Nascar Charlotte Motor Speedway Magazine Book Batman & Joker Cover
Date
Credits
Format
- Magazine 510
- Advertisement 180
- Catalog 70
- Magazine Cover 122
Type of Work
- Finished work 5190
Techniques
- digital 137
- illustration 94
Locations Made
- United States 518
- Charlotte 23
- North Carolina 4
The 1998 UAW-GM Quality 500 was the 28th stock car race of the 1998 NASCAR Winston Cup Series season and the 39th event in the series’ history. The competition was held on Sunday, October 4, 1998, at Charlotte Motor Speedway, a 1.5-mile quad-oval in Concord, North Carolina. As part of Ford Credit’s advertisement for this event, they decided to partner up with Warner Bros and DC Comics to release a magazine for Nascars’ 50th anniversary picturing two of their most recognizable character, Batman and The Joker, going head-to-head on the Charlotte Motor Speedway. As part of the joint promotion with DC Comics/Action Performance, Dale Jarrett’s #88 Quality Care Service/Ford Credit Taurus had a unique paint job with a Batman design while his teammate Kenny Irwin’s #28 Texaco/Havoline Taurus had a Joker theme. The unique Batman and The Joker paint schemes were also made to be featured on merchandise for Jarrett and Irwin, drivers for the Robert Yates Racing team, and also as collectible die-cast, clothing, and souvenir products.
