Lego ad or packaging
Type of Work
Legos began in the 1930’s with a toy maker from Denmark named Ole Kirk Christiansen. Ole started his business making the finest wooden toys and soon created his signature toy, the lego. Legos were a spinoff of class wooden stacking blocks but now with connecting pieces to insure the blocks wouldn’t topple. After success with his new toy Ole renamed his toy store Lego, which is danish for “play well” and the lego dynasty was built. In 1949 Lego started producing plastic bricks with a design patented by Ole’s son, Godtfred Kirk. The new look consisted of a plastic brick with interlocking studs on the top and tubes on the bottom. The first legos were basic shapes such as cubes or rectangles and small sizes like 2x2 or 2x4 this aloud consumers, kids, to build and endless number of structures and use their imagination. Legos were also originally produced in attractive pastel colors, such as red, blue, yellow, green, and black and white. The bright colors attracted consumers interests and made kids want the bright colored blocks even more. Now over 70 years later from the first lego their are over 3,700 lego elements that come in every shape size and color imaginable, from the original 6 colors we now see over 14 color families that branch off to shades and hues of different oranges and purples and blues and so on.