Lego packaging

In 1949 Lego started producing plastic bricks with a design
patented by Ole’s son, Godtfred Kirk. The new look consisted of a plastic brick with
interlocking studs on the top and tubes on the bottom. The first legos were basic
shapes such as cubes or rectangles and small sizes like 2x2 or 2x4 this aloud
consumers, kids, to build and endless number of structures and use their imagination.
Legos were also originally produced in attractive pastel colors, such as red, blue,
yellow, green, and black and white. The bright colors attracted consumers interests
and made kids want the bright colored blocks even more. Now over 70 years later from
the first lego their are over 3,700 lego elements that come in every shape size and color
imaginable, from the original 6 colors we now see over 14 color families that branch off
to shades and hues of different oranges and purples and blues and so on.