advertisement for Thügina

"It's especially clear how formative Popitz's brief time at the Bauhaus had been when looking at the stripped-back, linear ads she produced for a household appliance company named Thügina. Popitz's series depicts different figures standing beside Thügina's sinks and stoves—a stick-figure doctor, a husband and wife, a group of girls. Further ads feature a range of types of women, from young girls in patterned dresses to housewives in aprons and lean figures in stylish frocks, feathered hats, and glamorous earrings. These playful, geometric stick figures recall the costumes of Bauhaus professor Oskar Schlemmer's Triadic Ballet. The household appliances on each poster are drawn in elegant, thin black lines and lack detailing, which, along with the unfussy typography, communicate cleanliness and efficiency. Everything about these designs would have conveyed modernity, functionality, and simplicty‚ideal for modern consumers with their newly electronic, gas-heated, fully-functioning apartments. And Popitz's stylish stick women, rendered abstractly, ranged from the traditional to the modern, appealing to housewives and working women alike"." (from Madeleine Morley's research for Baseline Shift: Untold Stories of Women in Graphic Design History, edited by Briar Levit, Princeton Architectural Press, 2021, pp. 133–134)