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Hastings Business School brochure

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Ellen McFadden designed this brochure for the Hastings Business School in 1962. McFadden's work largely employs the use of minimalism, geometry and tends to play with negative space. In this project, she went for a contemporary design using geometric elements, grid structure, minimal color and white space. This was McFadden's first work as a freelance designer.

Hastings Business School brochure