Ellen McFadden promotional flyer

Ellen McFadden designed this flyer in 1973 to use as personal promotion for her freelance work. McFadden's work largely employs the use of minimalism, geometry and tends to play with negative space. In this project, she uses minimal color, geometric shapes, and leaves a lot of white space to express the contemporary design she is known for. Something interesting to note about this flyer is that she uses an axial grid structure in placing her type.