Del Monte National Parks Posters

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Del Monte National Parks Posters "As is fairly obvious, they are ads for Del Monte canned foods. And what may not be so obvious to the people watching right now, is that these are actually double-sided images. Paper that's connected at the top and that was meant for in-store display to drape over a wire or a pole, much like we have it set up now. And on one side of each is a travel destination in one of America's national parks. And on the other side is the sort of iconic Del Monte can inside a compass, I think to show that it covered the globe, basically. And of course one key word to exemplify how good the product was. During the 1960s and '70s, Del Monte turned to illustrators to help illustrate their posters, as opposed to graphic designers. And they employed different kinds of illustrators, some who did caricature-like images, some who did cartoon-like images. These date to the early 1970s. These images were designed by an illustrator named Jack Dumas. He signed each one on the image side of each poster. And Dumas was an illustrator who did magazine ads, he helped do some promotion for the 1960 Squaw Valley Olympics. And in this case, obviously, the style is very realistic. So you have Devil's Tower in Wyoming, you have the Mammoth Cave in Kentucky, you have Niagara Falls in New York. On the backside of the other three, we have Acadia National Park, we have Half Dome at Yosemite, and we have Old Faithful in Yellowstone. They're meant to be bold enough to be viewed from a distance. If you're in the store, you were supposed to see this display and you were supposed to think."

Del Monte National Parks Posters "As is fairly obvious, they are ads for Del Monte canned foods. And what may not be so obvious to the people watching right now, is that these are actually double-sided images. Paper that's connected at the top and that was meant for in-store display to drape over a wire or a pole, much like we have it set up now. And on one side of each is a travel destination in one of America's national parks. And on the other side is the sort of iconic Del Monte can inside a compass, I think to show that it covered the globe, basically. And of course one key word to exemplify how good the product was. During the 1960s and '70s, Del Monte turned to illustrators to help illustrate their posters, as opposed to graphic designers. And they employed different kinds of illustrators, some who did caricature-like images, some who did cartoon-like images. These date to the early 1970s. These images were designed by an illustrator named Jack Dumas. He signed each one on the image side of each poster. And Dumas was an illustrator who did magazine ads, he helped do some promotion for the 1960 Squaw Valley Olympics. And in this case, obviously, the style is very realistic. So you have Devil's Tower in Wyoming, you have the Mammoth Cave in Kentucky, you have Niagara Falls in New York. On the backside of the other three, we have Acadia National Park, we have Half Dome at Yosemite, and we have Old Faithful in Yellowstone. They're meant to be bold enough to be viewed from a distance. If you're in the store, you were supposed to see this display and you were supposed to think."

Del Monte National Parks Posters "As is fairly obvious, they are ads for Del Monte canned foods. And what may not be so obvious to the people watching right now, is that these are actually double-sided images. Paper that's connected at the top and that was meant for in-store display to drape over a wire or a pole, much like we have it set up now. And on one side of each is a travel destination in one of America's national parks. And on the other side is the sort of iconic Del Monte can inside a compass, I think to show that it covered the globe, basically. And of course one key word to exemplify how good the product was. During the 1960s and '70s, Del Monte turned to illustrators to help illustrate their posters, as opposed to graphic designers. And they employed different kinds of illustrators, some who did caricature-like images, some who did cartoon-like images. These date to the early 1970s. These images were designed by an illustrator named Jack Dumas. He signed each one on the image side of each poster. And Dumas was an illustrator who did magazine ads, he helped do some promotion for the 1960 Squaw Valley Olympics. And in this case, obviously, the style is very realistic. So you have Devil's Tower in Wyoming, you have the Mammoth Cave in Kentucky, you have Niagara Falls in New York. On the backside of the other three, we have Acadia National Park, we have Half Dome at Yosemite, and we have Old Faithful in Yellowstone. They're meant to be bold enough to be viewed from a distance. If you're in the store, you were supposed to see this display and you were supposed to think."

Del Monte National Parks Posters 1
Source: www.pbs.org
Del Monte National Parks Posters 2
Source: www.pbs.org