“TV Cuts”

"Marsteller’s television advertisement for Flying Tigers air cargo, their approach, and inspiration. The Marsteller Agency is known for advertising the Flying Tigers air cargo company, and it really made the company appear on the map and compete with huge company, Federal Express. The company handles others directly. Though having different targets, the company saw Federal Express as its competition due to the success of their advertising. The way they separated themselves in terms of looks was by making the advertising Flying Tigers surreal. Since the change of advertising its increase of success was apparent."—Research and scan by Evan Jackson, Lester Geronga, Noah Little for Graphic Design Treasure Hunt assignment in Shirin Rabin’s graphic design history course, CalState North, 2016.