Warp logo
Date
circa 1989
Credits
Format
- Logo 269
Type of Work
- Finished work 5482
Clients
- Warp 2
Locations Made
Links
"The music Rob and Steve were looking at putting out from the beginning was kind of future-facing, it was really different, so we wanted to create something that echoed and messaged that futuristic aspect. But the obvious problem with any deliberately futuristic design is that it’s going to date. Ideas and visions of the future date so quickly, more quickly than time itself. Our perception of the future really tells us more about us now, our aspirations and our dreams. It’s so temporary and fragile. Nothing dates so badly as ‘the future’, so I looked at futuristic imagery from the past. I looked at old sci-fi, where any neo-futurist revisionism had already been unleashed, and where we could find a warm glow of nostalgia for the future from a time of utopian dreams rather than dystopian visions. I rewound back to the days of 50s sci-fi and Dan Dare, when the future was an adventure rather than a nightmare, and from when the future as we visualised it had dated as much as it was going to."
https://warp.net/editorial/reasonable-person-an-interview-with-ian-anderson?fbclid=IwAR3N493uoGdIKiObqrbQYK2Q10kwJkcTSnW3_TsT7tgYjZfgLdCrehsnByQ