Poster, Miniwatt/ Philips Radio, 1931, Designed by A. M. Cassandre (French, b. Ukraine, 1901–1968) for Philips (Eindhoven, The Netherlands); Printed by Alliance Graphique (Paris, France); Lithograph on paper; 57 × 38.5 cm (22 7/16 × 15 3/16 in.)
In 1931, A.M. Cassandre designed this poster for Philips, using a detailed, enlarged illustration of a radio valve as its focal point. Through asymmetrical composition and striking typography, he emphasized the product’s “mini” quality, cleverly highlighting the two “i” characters in the word “miniwatt” as a distinctive visual detail.
