The Black Marlboro Man
"In 1972 there were two Marlboro men. One was the now-iconic white cowboy, alone, staring off into space with a steely gaze. The other was a Black man, pictured in his neighborhood, surrounded by people. He had an afro and wore burnt-orange turtleneck sweaters as he purchased vegetables from his local market or visited his tailor, sometimes with a smoking cigarette in hand. This warm, infinitely more relatable image—an alternative conception of masculinity, free of self-consciousness and grounded in community—was the creation of Emmett R. McBain Jr." - Rajagopal, A.
