Hillary Clinton 2016 Election “I’m with her” Poster

This image is a campaign poster from Hillary Clinton’s run in the 2016 election. The poster includes the H with an arrow through it created by the design agency Order, with Jesse Reed being the lead designer for the campaign, with collaborations from Jennifer Kinon and Michael Bierut. The H logo was designed so that the colors could be easily replaced with other colors, images and text. The arrow was used as a way to represent the progress that would come from electing Clinton. The specific slogan “I’m with her,” in the image was created by Ida Woldemichael, as one of three sticked options to be voted on by supporters of Clinton’s campaign, where the winner of the vote would be mailed out to supporters. The slogan “I’m with her” clearly indicates Clinton’s gender as a key aspect of the campaign. When she lost the election, critics brought up concerns that her campaign focused too much on identity politics and not enough on the uneducated white male vote. This image is indicative of a pre-COVID political era and brings into question how politics have changed in the past decade. Specifically, the image evokes the questions of how the public perception of identity politics has changed since then, and how the use of identity politics in campaigning has changed.

Sources:

         Hillary for America Design 2016, www.hillaryforamericadesign.com/work#/imwither/. Accessed 3 Nov. 2026. 

         “Hillary for America.” Order, order.design/project/hillary-for-america. Accessed 3 Nov. 2026. 

         Walters, Suzanna Danuta. “In defense of identity politics.” Signs: Journal of Women in Culture and Society, vol. 43, no. 2, 1 Jan. 2018, pp. 473–488, https://doi.org/10.1086/693557.