Enderly Coffee was established in Charlotte in 2012 by teachers Tony and Becky Santoro. The business developed from Tony’s interest in making coffee and the couple’s connection to their Enderly Park neighborhood. This early logo combines a tree, tire swing, lowercase company name, and the tagline “drink with a mission.” The version researched for this appears in a May 17, 2014 capture of the company’s website.
The irregular tree illustration and handwritten appearance of the lettering give the identity a relaxed feel. The tire swing introduces an association with neighborhood life, while the tagline connects the product to a broader purpose. In a 2013 account, the founders described joining their interest in coffee with their commitment to their neighbors.
The logo documents an early visual identity for a Charlotte coffee business built around community relationships. The website capture establishes its use by May 2014, rather than its exact creation date. The designer has not been identified.
