そごう・西武 「未来デパートからの贈り物2015」
Date
October 27th, 2015
Credits
- Dentsu (電通) Production Company
- Yamaguchi Keiko(山口慶子) Creative Director
- Yoshida Yuni 吉田ユニ 3 Art Director
- Yoshida Yuni (吉田ユニ) Director
- HIROSHI MANAKA 間仲宇 2 Photographer
- The Walt Disney Company（Japan）Ltd.
Format
- Advertising 719
Locations Made
- Japan 689
This was a promotion which Sogo Seibu そごう・西武 held during the Christmas season from October 27 to December 25, 2015, collaborating with the film Star Wars: The Force Awakens (released in December 18). With the main theme of "bonds 絆," this piece depicts a party where Star Wars characters gather around a single table. By arranging items, such as food and decorations, on the table to form the characters, the work constructs a cohesive visual as a whole. Designed by art director Yuni Yoshida 吉田ユニ, the work contains the message "feelings for someone transcend time 誰かを想う気持ちは時代を越える," connecting the world of Star Wars with Christmas, the one of the largest global events of the year.
