Suntory BOSS Silky Black 第一楽章
Date
Credits
- Sasaki Hiroshi (佐々木宏) Creative Director
- Morimoto Chie (森本千絵) Art Director
- Gompa Naruhiro (権八 成裕) Copywriter
Format
Clients
Locations Made
- Japan 689
This commercial started broadcasting in around 2009, and was created with the goal of offering viewers a "calm moment where time past slowly," amidst the constant and overwhelming flow of information in reality. At a time when many companies were choosing to suspend their advertising, this campaign sought to create a sense of tranquility by "sharing a song." It featured a fictional orchestra band called the "Silky Black Orchestra," with appearances by figures such as Seiko Matsuda 松田聖子 and Koji Nakamoto 仲本工事. With the message, "It’s good that if you live your life 君が生きるといいね," the commercial depicts a group of people who may be a little clumsy, but are nonetheless deeply dedicated to their work.
The art director of this commercial, Chie Morimoto 森本千絵, established the design and creative studio goen° in 2007 after working at Hakuhodo. In addition, this connection between Chie and Hiroshi later led to the Suntory corporate advertising television commercial "Song Relay 歌のリレー," which was produced after the Great East Japan Earthquake and won the ADC Award in 2011.
