This postcard shows an illustration of the Belk Department Store at Eastland Mall in Charlotte, North Carolina. Eastland Mall had opened in 1975, with Belk being one of its major department stores (Levine Museum of the New South, n.d.). The front of the store has the Belk logo, its large windows, the trees, and parking lot that surrounds the building. The back has a hand written message advertising the stores grand reopening after remodeling.
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