Deja un buen recuerdo en tu boca
Date
Credits
- Carlos Mouzo Creative Director
- Emmanuel Cruz Lampón 3 Art Director
- Victor Lleras Copywriter
- Humphrey Clay Photographer
- Leo Burnett 5 Agency
Format
- Newspaper 1287
Clients
Media
- newsprint 64
Techniques
Dimensions
Locations Made
Print advertisement created for the Puerto Rico launch campaign of Bacardi Limón (Original Citrus Rum), circa 1995–1996.
The composition features a couple photographed in black and white during an intimate moment, surrounded by oranges, limes, strawberries, and other fruit rendered in color. A bottle of Bacardi Limón occupies a prominent position in the foreground.
The contrast between the monochromatic figures and the fruit in color visually connects the scene with the citrus character of the product. The advertisement uses the Spanish-language line “Deja un buen recuerdo en tu boca” (“Leave a good memory in your mouth”).
The piece documents product-launch advertising developed in Puerto Rico for an international brand during the 1990s.
Keywords: Puerto Rico, graphic design, creative direction, art direction, advertising, Bacardi, Bacardi Limón, rum, print advertising, product launch, Leo Burnett, photography, 1990s.
