Story Nine, “Bagel & Bagel, Einstein Bros. Bagels and Spin! Pizza”, For The “Willoughby Design Lookbook”, Cooper Hewitt National Design Awards
Date
Credits
- Willoughby Design 11 Agency
- Ann Willoughby 12 Creative Director
- Gail Lozoff Creative Director
- Nicole Satterwhite 9 Design Director
- Michelle Sonderigger 2 Designer
- Zack Shubkagel 3 Designer
- Lindsay Laricks Designer
- Cat Coquillette Designer
- Megan Stephens 4 Copywriter
- Miscellaneous 4 Illustrator
- Miscellaneous 4 Photographer
Format
- Packaging 443
- Advertising 697
- Environmental Design 15
- Identity System 23
Clients
Techniques
- digital 269
- photography 166
- illustration 373
- printing 1002
Links
BAGEL & BAGEL
In 1985, serial entrepreneur Gail Lozoff was among the first to open what is now known as Fast Casual Dining with her bagel-concept restaurant, Bagel Bros. The concept served healthier, trend-forward food in clean, well-designed environments and was unique at the time, as there were no casual restaurant chains other than fast-food and full-service venues, such as Applebee's.
EINSTEIN BROS. BAGELS
The early brand development of Einstein Bros. Bagels is a fascinating story of regional scaling, strategic design partnership, and corporate consolidation that helped define the modern fast-casual dining experience. The creation of the brand relies heavily on the work of entrepreneur Gail Lozoff and the creative firm Willoughby Design. The original branding was deeply personal. The caricatures of the two men featured in the early Einstein Bros. logo were actually modeled after Gail Lozoff’s husband (Richard) and her brother-in-law.
SPIN! PIZZA
We designed 3 new restaurant concepts for Gail over the next thirty two years; Bagel and Bagel, Einstein Bros. Bagels and Spin! Pizza. This intensive branding experience led to our long relationship designing environmental and seasonal campaigns for Panera Bread.